July 20 2009
Last time, in Part 1, Mukul analyzed how to acquire customers, which is "The Foundation for Your Web Strategy." Part 2 moves onto the next two steps: serving customers by engaging customer dynamics and... View More
June 30 2009
Organizations are increasingly channeling the power of the web to advance their marketing strategies. Even in these times, customer acquisition remains top-of-mind for key managers, but it should never... View More
June 22 2009
A key to effective decision making in organizations is the ability to quickly access correct information in order to make decisions in a timely manner to support customer requirements, to meet service... View More
June 22 2009
Web content management (WCM) initiatives still prove to be a good strategic investment, despite the current economy. Given the web's continued dominance as a main channel for companies to interact with... View More
June 22 2009
As Internet crime becomes more intrusive, annoying, viral and widespread, the problem of governing Internet conduct likewise becomes more problematic, particularly in the area of law enforcement, which... View More
May 19 2009
Can you imagine a world without paper in today's corporate office? But the idea of a paperless society will not happen in our lifetime. The futurists who were ushering in the age of the paperless society... View More
April 22 2009
Part 1 discusses Digital Media revolution, the challenges resulting from the boon of digital offerings, as well as what companies need to consider when trying to come up with the "next killer application."... View More
 

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