2019-07-28

Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Cynthia Bajana, VP of Sales, Business Communications Solutions at RRD, from DSF '19 in Anaheim, CA, tackling the subject of these converging technology segments. In this special sit-down, Cynthia covers why companies need to support cohesive customer journeys, the increasing demand for visibility in messages across all channels, and how the traditionally divided worlds of marketing and services are coming together.
The convergence of artificial intelligence (AI) and machine learning technology with customer communications management (CCM) systems has reached a decisive tipping point