2019-07-28

Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Cynthia Bajana, VP of Sales, Business Communications Solutions at RRD, from DSF '19 in Anaheim, CA, tackling the subject of these converging technology segments. In this special sit-down, Cynthia covers why companies need to support cohesive customer journeys, the increasing demand for visibility in messages across all channels, and how the traditionally divided worlds of marketing and services are coming together.
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth