John Bates

Dr John Bates is global CEO at SER Group, a Bonn-headquartered leader in the provision of Intelligent Content Services.
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Nov. 20 2024
The enduring relevance of document management in today's business world is remarkable — so much so that it has led to a notable shift in market categories. Leading research and advisory firm Gartne
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth