2019-07-28

Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM

    DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Cynthia Bajana, VP of Sales, Business Communications Solutions at RRD, from DSF '19 in Anaheim, CA, tackling the subject of these converging technology segments. In this special sit-down, Cynthia covers why companies need to support cohesive customer journeys, the increasing demand for visibility in messages across all channels, and how the traditionally divided worlds of marketing and services are coming together.
      Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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      In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
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      Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
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      In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done
      Customer experience is the heart of an organization’s relationship with its customers. Post-pandemic customer expectations are still higher than ever. Consumers want to be able to interact with orga