Nick Romano

Mr. Romano specializes in business process reengineering for enterprises migrating to new document delivery solutions. His primary expertise is on implementing messaging and personalization strategies, workflows and ROI tracking. He is a popular international speaker on the implementation of successful document solutions, with topics ranging from design, messaging and personalization to shop floor automation and advances in document delivery. He is a graduate of McMaster University in Hamilton, Ontario with a Bachelor's Degree in engineering and management.
Interest in the Cloud - DOCUMENT Strategy
Jan. 23 2017
A recent report from market research company IBIS projects the insurance software market will exceed $8 billion in 2016. The company attributed growth in the sector to an increased interest in
CCM hybrid cloud
Nov. 1 2016
Last time, I introduced the idea of employing a software as a service (SaaS) customer communications management (CCM) approach to meet the critical customer experience challenges that lie ahead in
SaaS CCM
Aug. 2 2016
A recent "U.S. CEO Outlook" survey by KPMG had a number of interesting and noteworthy findings. Chief among them was the fact that more than two-thirds of the chief executive officers (CEOs) believe that...
direct mail
May 19 2016
A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send...
handshake
April 12 2016
There are many valid reasons why enterprises choose to outsource their document production to a third-party service provider. First, and most important, it provides companies with more time to focus on...
limitations
Feb. 3 2016
Technology continues to improve our day-to-day lives in sometimes subtle but very transformative ways. Take developments in automobile technology over the past several years. These days, car makers are...
hurdle_2016
Jan. 5 2016
From personalization to multichannel, to what is today omnichannel, we have been talking for many years about the best way to communicate with customers. With all that has been studied, written and discussed...
selfie
Dec. 3 2015
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
revenue
Oct. 26 2015
The idea of using documents to speak to customers directly is nothing new. Since the late 90s, momentum has been building to use personalization and relevant messaging to connect more closely with customers....
language
Sept. 30 2015
Most people would agree with the value of speaking and writing plainly and clearly, but so many of the communications we receive from our financial, health and insurance providers are confusing
digitalmaturity_small
Aug. 17 2015
In an earlier post, I discussed the growing importance of workplace experience for the largest demographic in organizations today—millennials. Wanting a collaborative work culture and
ITCCM_small
July 22 2015
Information technology (IT) professionals involved in the day-to-day of customer communications management know first-hand the pressures of delivering against tight deadlines, dealing with the ongoing...
Milleniallswork_small
July 9 2015
I recently ran across a blog by Michael Fitzgerald, a senior analyst at the research and consulting firm Celent, commenting on millennials and their influence on today’s customer experience in the...
docdesign_small
June 1 2015
One of my favorite magazines is Architectural Digest. I like it because it portrays design as more than just creating something amazing. The designers featured in the magazine realize design is all about...
whole_small
April 29 2015
I think it would be safe to say that most everyone in financial services, insurance, healthcare, utilities or any other industry vertical that needs to consistently communicate with its customers knows...
team_small
April 7 2015
Insurance organizations make very substantial investments to attract new customers and reach new markets, only to risk losing loyalty as a result of poor customer communications that can erode customer...

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