John Patterson

John Patterson is a NY-based senior advisor at Reputation Institute where he has been responsible for thought leadership and global account strategies for the consulting firm since 2010. He has worked on solving knowledge management and communication problems for 20 years on the agency (Burson-Marsteller and Ketchum) and in-house (Ernst & Young and Capgemini) sides of the business. He is an honors graduate of Harvard University and a baseball historian in his spare time.
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March 3 2015
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the...
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Feb. 9 2015
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and...
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Dec. 8 2014
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions...
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Nov. 6 2014
Since the 2008-09 financial crisis, there has been a boon in business and strategy books that use “reputation” in the headline or summary description to try and appeal to a broader audience...
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Sept. 30 2014
Global reputation management across borders in 2014 is where local reputation management with multiple stakeholders was in the late 1990s. For leading multinationals, it will get harder before it gets...
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Sept. 4 2014
Corporate reputations have only been measured in earnest since the 1990s, and within the nascent management discipline of reputation management, there continues to be a healthy debate about how to use...
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Aug. 6 2014
Looking at the 28 topics that DOCUMENT Media highlights for subscribers and knowledge management (KM) practitioners on its website, I couldn’t help but notice that some of them were direct contributors...
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June 26 2014
Building and protecting the company’s reputation is a growing concern for CEOs and board of directors. More and more, stakeholders influence your business success, and with social media, it has become...
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June 2 2014
In Profiles of the Future 51 years ago, Arthur C. Clarke famously said, “Cavemen froze sleeping on coal beds.” The irony of this statement is alive and well today for corporate decision makers...
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May 1 2014
With the 2014 DOCUMENT Strategy Forum almost here, it is a good time to reflect on the state of document management inside large organizations. Consider the mission of the three-day event in Greenwich,...
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March 24 2014
\"The Potential Marketing Opportunity of Big Data.\" \"Large-Scale Customer Data Breaches.\" Stories like these have factored prominently in the business headlines thus far in 2014, placing companies’...

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