Outsell, Inc. of Burlingame, CA and London, the leading research and advisory firm for the information and publishing industries, and Gilbane Group, the leading analyst and consulting firm covering content technologies, announce that The Gilbane Group, based in Cambridge, MA, has joined Outsell.

The addition makes Outsell the only research and advisory firm with 360-degree coverage of the information industry—established and disruptive information providers, users, enterprises, advertisers, libraries and the technologies underlying the industry's evolution.

"This event joins two leading analyst firms and broadens Outsell's coverage in a very important area, where content meets technology," said Anthea Stratigos, Outsell's Co-founder and CEO. "In the next decade, the information providers who succeed will ensure content is accessed and experienced in new and unique ways. Technology is fundamental to this strategy, and The Gilbane Group is the acknowledged authority in this important area."

Founded in 1987, Gilbane provides fact-based, vendor-neutral coverage of advances and trends in content technology, looking at such areas as web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, and XBRL. It also sponsors conferences on content and information management technologies in North America and Europe, and publishes reports on the same subjects that are read worldwide.

The organization will now operate as The Gilbane Group, a division of Outsell, Inc., under the leadership of founder Frank Gilbane, who will remain President. He will be joined by the full team of Gilbane analysts and consultants, led by Mary Laplante, Vice President Client Services and Senior Analyst, and Bill Trippe, Vice President Content Strategies and Lead Analyst.

"As a result of our two firms coming together, Outsell will be better able to serve our core markets of publishers, information providers and enterprises making content technology decisions, as well as investors looking at emerging content technology companies," said Greg Chagaris, Outsell's Co-founder and Corporate Development Officer.

"We have enormous respect for Outsell as one of the first firms to define the information industry, and predict the radical transformation in content delivery and consumption patterns that the Internet would bring. We're delighted that by combining our industry and technology expertise and resources, we'll be able to deliver even deeper, richer and more complete solutions to our clients," said Frank Gilbane.

This is the third transaction that Outsell has completed since its 1998 founding. In 2006, Outsell acquired EPS (Electronic Publishing Services Ltd) of London, broadening its global coverage. In 2008, the firm also acquired the Business Research Division of Eduventures to strengthen its coverage of educational content and technology providers.

The Gilbane Group will remain in Cambridge, MA. With Gilbane, Outsell will now have a professional staff of 50 worldwide, in addition to nearly two dozen affiliate analysts and consultants.

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell's headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. Visit us at www.outsellinc.com.

About The Gilbane Group
The Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.