May 9 2016 12:22 AM

Cloud-based service connects electronic document projects to the new paradigm of customer experience management


GMC Software (GMC), a leader in customer communications management, announced today that it will be showcasing its newest technology, GMC Inspire Customer Journey Mapping, in booth #414 at Document Strategy Forum ‘16 being held May 10-12 at the Hyatt Regency O’Hare in Rosemont, IL.

GMC Inspire Customer Journey Mapping seeks to break down the silos between communication projects that are managed by different teams by elevating their preview, context, performance and value to the entire organization, enabling easy coordination of projects by document professionals who were previously unaware of the existence of other projects that have the potential to affect the overall customer experience.

Conference attendees are invited to learn more about the customer journey and the critical role customer communications play in affecting the customer experience on May 10, when Scott Draeger, vice president of product for GMC delivers his session, “The Customer Experience Journey (Part 2): Building the Voice of the Customer Programs” at 2:00 p.m. The second half of this session will include a live customer journey mapping workshop, using real-time data submitted by actual attendees in the session. Draeger will also be participating in the panel “Being Accessible: How to Keep Up with Design, Multi-Channel Awareness and Compliance” on May 10 at 10:00 a.m.

As the Forum’s Enterprise Communications Sponsor, GMC is also sponsoring breakfast keynote speaker, Mike Monteiro, design director at Mule Design Studio and author of You’re My Favorite Client and Design is a Job on May 11 at 8:30 a.m.

“Document Strategy Forum ‘16 is designed to show attendees how both corporate communications and the strategic lifecycle of business information have wide-ranging responsibilities across the entire enterprise. That is why it is the perfect conference for GMC to introduce GMC Inspire Customer Journey Mapping,” said Scott Draeger, vice president of product at GMC. “We are excited to help usher in the new era in customer experience by reducing the friction between operations and experience professionals, allowing each group to use tools that help them do their jobs more effectively.”

About GMC Software
GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.
 

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