July 28 2017
X2Engine Inc, a global provider of open source enterprise Customer Relationship Management (CRM) software, marketing and cloud services, announces the release of X2CRM version 6.9 of its enterprise CRM... View More
DOCStratNews
June 1 2017
Direct Marketing Automation provider Boingnet announced the general availability of its new, patent-pending “Audiences” technology. The announcement came during Boingnet CEO Dennis Kelly’s... View More
personalization
Oct. 19 2016
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies... View More
conductor
June 22 2016
It’s this tension between orchestration and execution that I have seen in my travels looking at the digital marketing and sales technology markets—and, for the most part, a glaring hole where... View More
direct mail
May 19 2016
A recent InfoTrends study, co-sponsored by Prinova, titled "Direct Marketing Production Printing and Value-Added Services" found that 56% of marketer and print service provider respondents expect to send... View More
satisfaction
April 26 2016
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your... View More
selfie
Dec. 3 2015
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
Oct. 13 2015
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to Property/Casualty insurers toda... View More
digitalengagement_small
Aug. 20 2015
If you look anywhere within the technology world, the terms "Big Data" and "digital marketing" keep popping up. I confess I had a general idea as to what they all meant but had yet to see the practical... View More
collabecosystem_small
Aug. 18 2015
I’ve covered collaboration technology for many years now and have also been focusing on the people aspect of collaboration as well. After all, collaboration is between people. One thing many enterprises... View More
Trust_small
July 29 2015
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
KPI_small
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
overlapping_small
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
May 5 2015
EventEvolution Management Inc., producers of DOCUMENT Strategy Forum, is excited to announce that its 2015 Opening Keynote on Tuesday, May 12th at the Hyatt Regency, Greenwich, CT, will feature David Mario... View More
EarlyAdopt_small
April 23 2015
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
April 21 2015
GMC Software Technology (GMC), the award-winning leader in Customer Communications Management (CCM) and output management will be sharing a host of innovative CCM solutions at DOCUMENT Strategy Forum ‘15,... View More
engage_small
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
journey_small
March 23 2015
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
path_small
Dec. 18 2014
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
Dec. 9 2014
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More