Every day, people look at their smartphones more than 150 times on average. We are using smartphones to work; to shop; to take pictures and videos; to interact with our colleagues, friends and family;... View More
Of course not, but... Every year, I interview high school students for my undergraduate university. The school gives me the contact information, email addresses and phone numbers so I can set up an interview... View More
There are many components to developing a modern, data-driven customer communications strategy, none of which are more challenging than securing full customer data and preferences. The difficulty lies... View More
In customer communications, your business correspondence should ultimately improve the customer experience, providing content that engages the recipient in a consistent way. However, achieving this goal... View More
According to research and analysis from McKinsey & Company, a survey of 38 life, 33 property-and-casualty (P&C) and nine health insurers revealed that the top-performing (top-quartile) insurers' operating... View More
At the top of the list for critical business initiatives is, certainly, revenue growth. Financial services, along with other service-based industries, are realizing, however, that their greatest opportunity... View More
Technology continues to improve our day-to-day lives in sometimes subtle but very transformative ways. Take developments in automobile technology over the past several years. These days, car makers are... View More
Remember when you used to be able to go to your local grocery store? They were small and modest by today’s standards, but they knew you when you came in and suggested the best steaks or picked out... View More
Many of the 2015 articles about customer communications focused on the benefits of thinking about customer experience. In 2016, information technology (IT) project owners will be moving customer experience... View More
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), released a study it commissioned from Forrester Consulting to evaluate how financial services are improving their customer... View More
We’ve all heard about the paperless office, and now we’re hearing about a cashless society. The concept of a paperless office has been around for as long as I can remember. An early prediction... View More
Xpertdoc Technologies Inc., a Microsoft Gold Partner and leader in document generation and customer communications solutions, today announced that the U.S. Patent and Trademark Office has issued the patent... View More
DOCUMENT Strategy Forum ’16 is pleased to announce that HP Exstream, GMC Software, Adobe, 4Point, Kofax and Canon Solutions America have signed on as corporate sponsors of its May 10-12 event, taking... View More
Back in the late 1990s, creating a “document strategy” was all the craze. Organizations began to realize that they had to get control of their company’s document creation and output.... View More
GMC Software (GMC), a leader in customer communications management, today announced the company has been named a Leader in the Gartner 2015 Magic Quadrant for Customer Communications Management, positioned... View More
From personalization to multichannel, to what is today omnichannel, we have been talking for many years about the best way to communicate with customers. With all that has been studied, written and discussed... View More
Sometimes a picture really is better than words. A recent issue of Barron’s magazine featured a cartoon about the absurdity of usernames and passwords today. The cartoon displays two people sitting... View More
As I returned home from what was my last business trip of 2015, I was thinking about the year that passed. It was an incredible year for customer communications, and I was able to connect with communication... View More
The inexorable march toward customer experience and engagement strategies sweeping though organizations of all industries is changing the way we think and operate as businesses. Gartner predicts, “By... View More
Today’s organizations continue to face challenges in managing customer communications. From maintaining compliance and regulatory changes to making communications more personalized, relevant and... View More
