Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...
It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done