Kerry Sanders is SVP of Commercial Excellence at Xerox. He is responsible for leading the development and implementation of the end-to-end global marketing strategy for Document Outsourcing and Large Enterprise Operations. He is also a member of the Xerox Corporate Marketing and Communications Leadership team, under the direction of Xerox’s Chief Marketing Officer.
Kerry has more than 20 years of business success and experience as a collaborative global leader in sales, sales operations, and marketing. Prior to joining Xerox, he served as Vice President of Marketing for Moscow-based firm CJSC Stroytransgaz. Before joining CJSC Stroytransgaz, he held key leadership roles with Hewlett-Packard, Oki Data Americas, JetForm/Adobe Systems Inc., and Standard Register Company.
US companies spend millions of dollars each year developing the best strategies and tactics to reach their target audience and increase sales. In fact, a survey on chief marketing officers (CMOs) found...
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