Erik Raper

Erik Raper heads Paragon’s Marketing and Advisory Services teams across focused industries. In this role, he leads his team to bring deep industry experience, rigorous analytical capabilities and a pragmatic mindset to clients’ most complex business problems. His team of marketing and strategy professionals work with Paragon’s industry leaders in the development of key go-to-market solutions, which align to Paragon's strengths and are essential to achieving clients’ business imperatives.
personalization
Oct. 19 2016
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies...
satisfaction
April 26 2016
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your...
  • In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
  • Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
  • In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done
  • Customer experience is the heart of an organization’s relationship with its customers. Post-pandemic customer expectations are still higher than ever. Consumers want to be able to interact with orga
  • In an era defined by rapid technological evolution, the landscape of communication is undergoing a transformation of unprecedented proportions. Our world is more interconnected than ever before, with