Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest for marketers seeking to optimize marketing, increase productivity and lower costs. Kodak joins a select list of vendors covered by worldwide information technology and research advisory company Gartner, to help clients evaluate the unique capabilities of various MRM systems.
The 2010 MRM Magic Quadrant selects vendors based on benchmarks for functionality and customer adoption, including market traction and momentum, MRM product capabilities and short-term viability.
"Kodak's inclusion in the MRM Magic Quadrant demonstrates Kodak's commitment to the industry and desire to empower marketing organizations to improve business processes and maximize marketing return on investment," said Robert Taylor, General Manager of Kodak's DESIGN2LAUNCH Solutions. "We work closely with some of the world's largest global brands to optimize and strengthen their ability to work with greater accuracy, speed and consistency throughout the marketing value chain and we are delighted to be recognized by Gartner."
Gartner views Kodak's DESIGN2LAUNCH Solutions as a viable challenger in the marketplace for clients seeking ways to automate creative production management, the process of streamlining multiple workflows between marketing and creative teams, marketing asset management and collateral management capabilities.
Powered by a suite of tools, Kodak's DESIGN2LAUNCH Solutions manage brand content from concept to completion, enabling marketing to improve process visibility across workflows, and streamline multi-channel content development with web-based collaboration.
Kodak Design2Launch Solutions are part of Kodak's Solutions for Business. The Enterprise Marketing practice, which includes the Design2Launch portfolio, specializes in deploying global brands and helping them execute marketing more efficiently for optimized return on marketing investment. For more information about Design2Launch visit: www.graphics.kodak.com/ca/en/product/Enterprise_Marketing.